Shifting realities

︎    2021

︎    Personal project

︎    Denmark

How far does reality last before it turns into fiction?
Growing up with social media that taught us to stage ourselves, this series explores manipulated imagery and storytelling through a female narrative.
The woman portrayed in Shifting Realities is Danish influencer Ella Karberg. Based on her relation to social media where she can actively choose to hide or expose different versions of herself, she is constantly shifting characters in different scenarios; by changing her clothes and hairstyles; being close, and watched from afar. Merging a natural environment with artificial light, this series explores different characters based on one narrative: Ella’s.